How to Make Your Clothing Brand Logo Stand Out from the Competition
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1. Study the competition
It will be disastrous to start creating your logo design without researching the market. Find out what is already dominating the industry. Write down what you like and hate about these competing brands in the industry. Study how competitors have used the different elements of design to craft exceptional logo designs. While performing this crucial task, don't forget how customers will perceive and respond to your brand identity.
2. Use the right symbol
Major brands in this industry favor the use of icons only, initials only, or a combination of both. You wouldn’t be left out by using one of these styles in your clothing brand logo. For instance, Hugo Boss has a text-based logo design; Louis Vuitton has an initial-based logo design, while Adidas used both icon and text for its logo design. Though symbols are optional, you can still use them to strengthen your brand identity whenever you desire.
3. Use the right color scheme
Fashion is the business of color. To stand tall in this industry, you must understand the psychology behind colors and use them to your advantage. When you target your business to children, you should know the color that appeals to both girls and boys. Psychologists have discovered that girls are more attracted to pink than boys. One or two colors that symbolize your style and communicate your brand message should be the ideal choice.
4. Use the right font
A Font is another design element that will ensure your visibility in the industry. They come in different shapes and sizes, and like colors, they have their psychological effects on consumer perception. Therefore, your font choice must be aligned to your tone of the message. When you want customers to see your brand as modern, neutral, and humanistic, you can go for san serif. Again, you can choose a script font to appear elegant, formal, stylish, and classic. The font chosen must be highly legible to stand out from the multitude.
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5. Keep the design simple
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You want your logo to be easily recognizable, memorable, and to have the ability to be used on all applications. These are the features of great logo designs. Spend some time to analyze Nike, Adidas, Gucci, Gap, Levi Strauss, and Louis Vuitton, and you will appreciate the reason they are the dominant forces in the clothing industry.