Golden Ratio Logo Maker

Phi logo

The Free Logo Maker. It's frustrating to be limited. That's why Online Logo Maker is simple and complete at the same time. Online Logo Maker comes in two flavors: Free and Premium. Download your logo in 300 px with the Free Pack, or in 2000 px with the Premium pack. Sub-brand logo for construction company. bespoke wordmark with incorporated brandmark that can be used separately. design inspired by Mexican Pattern/texture. constructed in a golden ratio characters created from basic geometry elements, rectangle, and square, produce an easy to remember and a recognizable brand. constitutive graphical elements can be used for a broader branding experience.

From Renaissance artists of the 1500’s to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design. Product logos represent an image that must make a positive and memorable impact on the conscious and subconscious minds of consumers, so it is no surprise to find phi proportions in many logos of major companies. The Phi grid proportions are provided by PhiMatrix software by simply overlaying the PhiMatrix grid to unveil the design proportions inherent in these well-designed and very recognizable logos.

No limit to creativity in design opportunities

Note how the following logos of these internationally recognized companies all use the golden ratio to achieve a professional, aesthetically pleasing proportions of design:

Golden Ratio Logo Maker Free

Note how every dimensions of each letter of this logo is apparently based on proportions of the first and second phi lines, which are golden ratios of one another:

Golden Ratio Logo Maker Software

Note how the crossbar of the Nissan logo is defined by these same golden proportions:

Golden Ratio Logo Maker

Like Toyota, even the letters of the word Nissan are defined by golden proportions, as illustrated by the horizontals of the S and A:

The Honda logo takes a different approach in its application of this design concept. Two golden rectangles in portrait orientation form the dimensions of the logo. The key positions of the H still align to golden ratio points.

The logos of many other internationally recognized companies use golden ratios, embracing the design proportions found in nature that appear most aesthetically pleasing to the human eye.

Golden Ratio Logo Maker

The amazing result is that while all these logos use the golden ratio in their design, all are completely unique and different.

Pepsi’s ad agency did the redesign of the Pepsi logo above by applying concepts of Phi and the construction of the Golden Section. Read it in a 4MB PDF HERE.

  • Discover the perfect typography for your website by entering your current font, font size, and content width
  • Optimize for font size, line height, and even characters per line (CPL)
  • Experiment with new fonts and different sizes on any device
  • Apply GRT to your own projects with the free responsive GRT CSS loadout!

Way more than a line height calculator


The GRT Calculator is actually a design system calculator that provides the foundational elements you’ll need for every project:

  • a typographic scale based on your primary font size,
  • associated line heights, and
  • spacing units derived from the primary line height

Use the GRT Calculator to see how this works!

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