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What do McDonald’s and KFC have in common with some of the world’s top Michelin-starred restaurants? They all have well-designed restaurant logos.
No matter what kind of restaurant you run, a great logo is a necessity. It will appear on everything from the menus to the restaurant’s website and social media accounts, helping you to stand out from a crowded field and get potential diners to remember you and book a table.
But how do you design a professional-looking restaurant logo when your Photoshop skills don’t match your cooking skills? It’s as easy as 1, 2, 3:
- Choose from hundreds of professionally designed restaurant logo templates.
- Customise the design and text to make it your own, simply by choosing options in your internet browser.
- All done! Download your unique restaurant logo.
You may be wondering why you even need a logo. After all, isn’t the food what really matters in a successful restaurant?
Of course, the dining experience is what customers will really remember about your restaurant. But how do you get them through the door in the first place?
“A good logo is a way to communicate what kind of restaurant you run and what potential diners can expect from you.”
A good logo is a way to communicate what kind of restaurant you run and what potential diners can expect from you. If you run a casual, family-friendly place, try a playful or cartoonish logo. If you’re offering a high-end culinary experience, go for something more elegant and minimalist.
You can also use colours and graphics to communicate your identity instantly. If it’s a pizza place, for example, you could include a graphic of a delicious slice of pizza or an Italian chef—or you could use the famous red, white and green of the Italian flag. If you value fresh ingredients, you could communicate that by choosing a fresh green colour and imagery of nature or farming.
The advantage of a logo is that it can communicate a huge amount of information about your restaurant in a split-second. So whether it’s a hungry family who spot your sign from across the street or a bored office worker scrolling through restaurant listings online to find a new lunch spot, a well-designed logo will help you stand out and get more customers through the door.
And once those customers are inside and ready to eat, they’ll see your logo everywhere from the menus to the napkins to the chef’s hat and the waiter’s uniform, creating a professional, cohesive impression.
So how do you create a great restaurant logo? Don’t you need a lot of design skills and training? In a word, no. All you really need is access to a good online restaurant logo maker.
The first step is to choose the right starting template from the dozens of options. You can find general designs that will work well for a wide variety of restaurants, or you can choose one that’s been more specifically designed for a particular type of restaurant like a steakhouse, a bakery, or an oyster bar.
Don’t worry too much about the choice—you can customise the design as much as you want, and it’s free to experiment with multiple templates and designs to see what works best.
Once you’ve chosen a template, it’s time for the fun part: making it your own. You can:
- Change the colours
- Choose different graphics from a selection of predesigned options
- Alter the font and text colour
- Add different frames and borders
- And much more…
With each change you make, you’ll see the design update in front of your eyes, so you can quickly experiment and see what works and what doesn’t. You can even remove elements, and the logo maker will rearrange the remaining elements on the page so that the logo still looks professional.
Envato Logo Maker Pro
Envato Logo Maker App
Worried that your logo will end up looking too generic? Don’t be. There are so many customisation options that a single template could lead to a huge range of completely different end results. Your logo will be unique to your restaurant.
Envato Logo Maker 2020
When you’re happy with what you’ve created, just click “Download” to get your finished logo, ready to put on your website and social media and to print on your menus!
No matter what kind of restaurant you run, you’ll find a logo template that’s suitable for you. Here are some of our favourite examples:
I think you’ll agree that designing a restaurant logo doesn’t have to be difficult. All you have to do is pick the right ingredients and customise them to your heart’s content, just by choosing options from dropdown menus.
Envato Market Logo
The great thing about an online logo maker is that you’re in control of the whole process. No more sitting around waiting for a designer to create something for you, and then waiting again when you ask for changes. It all happens on the screen in front of you, in a matter of seconds. You can change as many things as you want, as many times as you want.
It’s free to use the logo maker to experiment as much as you want, and then it costs just $39 to download the final result. Or you can get unlimited logos, as well as mockups, social media images, videos and more, for $29 a month.
Get started today, and see how easy it is!